Privacy Policy

Infinite-Echo Ltd (“Infinite-Echo”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, request our services, purchase our products, or communicate with us.

Our website supports two core business divisions:

Secure IT Asset Disposal (ITAD), Data Destruction and IT Lifecycle Services
Enterprise Data Destruction Hardware, Software and AI Asset Management Solutions

By using our website, you agree to the practices described in this Privacy Policy.

1. Who We Are

Infinite-Echo Ltd

Registered in England & Wales

Company Number: 15174355

Email: info@infinite-echo.co.uk

Website: www.infinite-echo.co.uk

Infinite-Echo Ltd is the Data Controller responsible for processing your personal information.

2. Information We Collect

Depending on how you interact with us, we may collect:

Identity Information

Name
Company name
Job title

Contact Information

Email address
Telephone number
Business address

Business Information

Organisation
Industry
Procurement requirements
Project information
Asset inventory (where applicable)

Website Information

IP address
Browser type
Device information
Pages visited
Date and time of access
Cookies and analytics data

Sales & Support Information

Quote requests
Contact forms
Product enquiries
Service requests
Customer communications

3. How We Use Your Information

We use your information to:

Respond to enquiries
Provide quotations
Deliver IT Asset Disposal services
Supply data destruction hardware and software
Arrange collections and logistics
Provide technical support
Process purchases
Manage customer relationships
Improve our website and services
Meet legal and regulatory obligations
Detect fraud and protect our business

4. Lawful Basis for Processing

We process personal information under one or more of the following lawful bases:

Your consent
Performance of a contract
Compliance with legal obligations
Legitimate business interests

5. IT Asset Disposal & Data Destruction

Where you request IT Asset Disposal or certified Data Destruction services, we may process information necessary to:

Schedule collections
Verify authorised contacts
Produce Certificates of Destruction
Maintain chain of custody records
Comply with environmental and regulatory requirements
Support audit and compliance reporting

Infinite-Echo does not access or intentionally process customer data stored on devices being securely destroyed or sanitised unless specifically authorised as part of an agreed service.

6. Hardware & Software Sales

When purchasing products such as:

Degaussers
HDD & SSD Shredders
Data Crushers
Secure Erasure Software
AI Asset Management Solutions

we process only the information necessary to fulfil orders, provide technical support, warranties, training, and ongoing customer service.

7. AI Platform

Where our AI-powered asset management platform is used, we may process operational asset information, inventory records, workflow data, and user account details solely for the purpose of delivering the requested services.

We do not use customer operational data to train public AI models.

8. Cookies

Our website uses cookies to:

Improve website performance
Analyse visitor behaviour
Remember preferences
Measure advertising performance
Support security

You can manage cookie preferences through your browser or our cookie consent banner.

9. Google Analytics & Advertising

We use services including:

Google Analytics 4
Google Ads
Google Tag Manager
Google Search Console

These services help us understand website usage, improve user experience, measure advertising effectiveness, and generate business enquiries.

10. Marketing Communications

If you opt in, we may send:

Industry insights
Product updates
Company news
Event invitations
Promotional offers

You may unsubscribe at any time using the link in our emails or by contacting us directly.

11. Sharing Information

We may share personal information with trusted service providers including:

Secure logistics partners
Technology providers
Cloud hosting providers
CRM providers
Payment processors
Professional advisers
Regulatory authorities where required by law

We never sell your personal information.

12. International Transfers

Where information is transferred outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses or other recognised legal mechanisms.

13. Data Security

We maintain appropriate technical and organisational measures to protect personal information, including:

Encryption
Access controls
Multi-factor authentication
Secure cloud infrastructure
Network security monitoring
Regular backups
Staff confidentiality obligations

14. Data Retention

We retain personal information only for as long as necessary to:

Deliver our services
Meet contractual obligations
Comply with legal requirements
Resolve disputes
Support audit and compliance activities

When no longer required, personal information is securely deleted or anonymised.

15. Your Rights

Under UK GDPR you have the right to:

Access your information
Correct inaccurate information
Request deletion
Restrict processing
Object to processing
Withdraw consent
Request data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

16. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for their privacy practices and encourage you to review their privacy policies.

17. Children’s Privacy

Our services are intended for businesses and organisations.

We do not knowingly collect personal information from children under 13 years of age.

18. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, technology, or our business operations.

The latest version will always be available on this page.

19. Contact Us

If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:

Data Protection Officer

Infinite-Echo Ltd